The Original Mouthful: McDonald’s Australia Pays Homage to the World’s Oldest Burger Chant

McDonald’s Australia is taking Big Mac lovers, old and new generations, down memory lane with the world’s oldest burger chant.

The classic chant “Two all-beef patties, Special Sauce, lettuce, cheese, pickles, onions on a sesame seed bun” is remembered to date. This reflects the legacy of love. Now, this has been refreshed by McDonald’s Australia in collaboration with DDB Sydney and OMD.

Matt Chandler, DDB Sydney’s executive creative director, said bringing the Big Mac to a new generation was an awesome task. “It’s an icon and part of Australian culture – it’s The Original Mouthful. “The launch film was shot and crafted with excruciating attention to detail, ensuring every decade was brought to life as though it has been found on a shelf in an archive.

“From the wardrobe and propping to the speech patterns and performances of our talent, everything was lovingly recreated to give that innocent and infectious feeling of fun you get trying to nail the chant.”

Samantha McLeod, marketing director for McDonald’s Australia, said the challenge of introducing a new generation of Aussies to the Big Mac and the much-loved chant was something they did not take lightly. “Australians love their Big Macs and we’re thrilled with this campaign from our agency village – it’s McDonald’s ‘feel good marketing’ at its best and there’s a lot more exciting stuff to come, so stay tuned.”

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Nandika Chand