McDonald’s has collaborated with Frank’s Red Hot Sauce for the limited-edition “ultimate chicken burger”. The fast food chain has dubbed its newest creation the “spiciest and tastiest” burger to date which costs £5.59.
McDonald’s said the brand new McSpicy x Frank’s RedHot features a hot and spicy 100 percent chicken breast fillet in a crispy coating, Jalapenos, lettuce, Emmental cheese, and onions, with a unique Frank’s RedHot Mayo – all served in a sesame seed bun.
The ultimate chicken burger will be ready for order, in time for Valentine’s Day. All McDonald’s restaurants in the UK and Ireland will be selling the burger from February 7; it will also be available as part of a meal for £7.29.
Thomas O’Neil, head of menu at McDonald’s UK and Ireland, said they are aware of how much their customers love spice and were blown away by the reaction to the McSpicy since it first launched as a limited-edition back in July 2021, growing up to a permanent resident on the main menu. “This collaboration with Franks RedHot gave us such an exciting opportunity to build on an already iconic product and create something genuinely spicy but also delicious that we know both McDonald’s and Frank RedHot customers will love. We’re really looking forward to seeing the reaction.”
Ben Sherburn, McDonald’s UK & Ireland head of marketing food & beverages, said McDonald’s and Frank’s RedHot are two iconic brands coming together for an exciting sauce collaboration, firmly cementing the spicy credentials in the chicken space. “Our approach for this campaign was to engage fans of both brands by tapping into the feeling of drop culture through a fun, interactive campaign.”
McDonald’s also partnered with Leo Burnett UK for the campaign to give McDonald’s fans the chance to try the limited-edition burger first through exclusive early-access tasting boxes. The influencer-inspired film gives fans a subtle clue on how to get their hands on the pre-launch drop.