Paris Hilton has flung Hilton into the metaverse – Slivingland on Roblox with a loyalty campaign. This marks the hotel giant’s first foray into the virtual realm. Users can roam through the digital replica of Hilton’s chic lobby, hunt for exclusive branded swag, and go on quests with the chance of conquering real-world rewards.
The socialite has given a personal touch, a dash of her signature sparkle across Slivingland. Paris wants her fans in the metaverse to have unforgettable and rewarding experiences. “I’m so excited to bring them this first-of-its-kind collaboration with Hilton that lets them stay – and slay – like me, both in our virtual world and at amazing hotels and resorts around the world.”
Mark Weinstein, chief marketing officer at Hilton, said they are committed to creating the right Hilton Stay experience for every traveler. “We are always looking for meaningful ways to engage our Hilton Honors members and connect with new travelers. There’s no better advocate and champion of the Hilton Stay, than Paris Hilton. Paris has been an amazing partner – connecting her family’s legacy with her love of travel to inspire the fan community she has built over the years.
“Today, we are excited to expand our partnership into her world on Roblox – Slivingland. We’ll create, co-branded digital wearables, and more. And together, we will remind her passionate community of the real-world magic of a Hilton stay and the opportunities that await through the Hilton Honors program.”
Users have the chance of winning more than 12 million Hilton Honors Points. 111 lucky winners will snag a stash of 11,111 Hilton Honors Points, and a select 11 will be crowned with Diamond Status – turning their virtual victories into tangible treats.