Tommy Hilfiger Bets On Noah Metahuman to Attract Young Consumers
Brands have turned to virtual idols and hosted virtual runway shows for marketing campaigns to meet the demand of young consumers who are always looking for the wow factor and crave new and unique experiences. Tommy Hilfiger is doing the same. Earlier this year, the premium lifestyle brand took a step towards interoperability with a […]
Gucci and Vans Launch Scavenger Hunt Between Two Worlds on Roblox
Gucci has teamed up with Vans, a skate-shoe company, for a first-ever scavenger hunt on Roblox. Players will be able to cross between both worlds to access special items in the metaverse. Gucci Town has been on the Roblox metaverse since May 2022, while Vans has been since September 2021. This is the first time […]
The Future is Here: A Sneak Peek into the First-Ever AI Fashion Week
New York City is about to hold its first-ever AI Fashion Week from April 20-21 at Spring Studios, Soho. This event is significant as it showcases emerging designers who use artificial intelligence in their creations, proving that AI technology is making its way into the fashion industry. In this blog post, we will delve into […]
LEAP23: Embracing Diversity in Technology at World’s Visionary Tech Event in Saudi Arabia
LEAP23, the world’s most visionary technology event, concluded in Riyadh with the message that diversity and inclusion are the keys to success. Best-selling authors Steven Bartlett and Baroness Karren Brady both discussed the importance of creating a diverse team and the benefits of having women in positions of power. On the final day of the […]
Dubai Is Getting Big on the Metaverse with the First Virtual Shopping Centre
Dubai’s first virtual mall, Mall of the Metaverse, has been announced. In Decentraland, one of the most advanced metaverse platforms, Majid Al Futtaim will represent the Mall of the Metaverse. In a historic announcement made in Dubai on Tuesday, 14 February 2023, the Mall strengthens the Emirate’s position in the metaverse. The mall was […]
No Crypto Bowl: Crypto Out from Super Bowl LVII?
The Super Bowl is the most watched and expensive advertising event of the year. However, the valuations of numerous cryptocurrency businesses have decreased since February. In November of that year, FTX, a market leader, went from being a $32 billion business with a substantial marketing budget to declaring bankruptcy just four days later. Other advertisers […]
Dubai’s Metaverse Strategy: Aiming To Become a Mecca for Global Metaverse Community
The First in the Middle East Dubai is going to set a milestone by being the first Middle Eastern Country to launch a Metaverse Strategy. This would not come as a surprise since Hungarian business Brokerchooser chose the United Arab Emirates as the fourth most interesting country in the metaverse worldwide. Adding to that, as […]
Metaverse: A New Era for Global Marketing
The digital marketing space is on a great leap and Metaverse technology is making this happen by giving a whole new look by creating a virtual world of opportunities for marketing. Due to the rapid advancement of the digital sphere, it makes sense to embrace the latest method of marketing. By utilising the technology, companies […]
GITEX 2022 – Brands Bring World Attention to Metaverse
Huawei and e& remained to be the lead attraction of the event. The 42nd edition of GITEX was held with the presence of 3500 exhibitors from over 140 countries at the Dubai World Trade Center. The event united innovators in artificial intelligence, 5G, cloud, cyber security, blockchain, fintech etc. Being a diamond sponsor of Gitex, […]
