Tommy Hilfiger Bets On Noah Metahuman to Attract Young Consumers

Brands have turned to virtual idols and hosted virtual runway shows for marketing campaigns to meet the demand of young consumers who are always looking for the wow factor and crave new and unique experiences. Tommy Hilfiger is doing the same. Earlier this year, the premium lifestyle brand took a step towards interoperability with a […]

Gucci and Vans Launch Scavenger Hunt Between Two Worlds on Roblox

Decorative Image

Gucci has teamed up with Vans, a skate-shoe company, for a first-ever scavenger hunt on Roblox. Players will be able to cross between both worlds to access special items in the metaverse. Gucci Town has been on the Roblox metaverse since May 2022, while Vans has been since September 2021. This is the first time […]

The Future is Here: A Sneak Peek into the First-Ever AI Fashion Week

New York City is about to hold its first-ever AI Fashion Week from April 20-21 at Spring Studios, Soho. This event is significant as it showcases emerging designers who use artificial intelligence in their creations, proving that AI technology is making its way into the fashion industry. In this blog post, we will delve into […]

Dubai Is Getting Big on the Metaverse with the First Virtual Shopping Centre

mall of metaverse brand the change

Dubai’s first virtual mall, Mall of the Metaverse, has been announced. In Decentraland, one of the most advanced metaverse platforms, Majid Al Futtaim will represent the Mall of the Metaverse. In a historic announcement made in Dubai on Tuesday, 14 February 2023, the Mall strengthens the Emirate’s position in the metaverse.   The mall was […]

No Crypto Bowl: Crypto Out from Super Bowl LVII?

Super Bowl LVII Brand The Change

The Super Bowl is the most watched and expensive advertising event of the year. However, the valuations of numerous cryptocurrency businesses have decreased since February. In November of that year, FTX, a market leader, went from being a $32 billion business with a substantial marketing budget to declaring bankruptcy just four days later. Other advertisers […]

Metaverse: A New Era for Global Marketing

Metaverse: A New Era for Global Marketing

The digital marketing space is on a great leap and Metaverse technology is making this happen by giving a whole new look by creating a virtual world of opportunities for marketing. Due to the rapid advancement of the digital sphere, it makes sense to embrace the latest method of marketing. By utilising the technology, companies […]

GITEX 2022 – Brands Bring World Attention to Metaverse

GITEX 2022 - Brands Bring World Attention to Metaverse

Huawei and e& remained to be the lead attraction of the event. The 42nd edition of GITEX was held with the presence of 3500 exhibitors from over 140 countries at the Dubai World Trade Center. The event united innovators in artificial intelligence, 5G, cloud, cyber security, blockchain, fintech etc. Being a diamond sponsor of Gitex, […]