Visit California has gone all out with its latest 3D gigantic billboard, a new out-of-home (OOH) effort in the heart of the West Coast. The billboard shows people playing a game of ‘Keep It Up’ with a beach ball.
The ball is tossed around and kept up in the redwood forest, Joshua Tree desert, and an apartment complex, blending in with the Moxy & AC Hotel. Visit California partnered with Shipyard creative agency for this campaign. For their latest project, they drew inspiration from their previous campaign which had a beach ball being passed across iconic landmarks in the state.
Caroline Beteta, president and CEO of Visit California, says California’s playful lifestyle, paired with our abundance of experiences, create something no other destination can claim – California is the Ultimate Playground.
Visit California’s ‘Let’s Play’ campaign seeks to captivate travelers from around the world, by highlighting the vibrant Californian lifestyle, as well as its renowned destinations.
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