The Wall Street Journal (WSJ) has launched an intriguing campaign that aims to show why business is relevant to everyone. The campaign features clever out-of-home (OOH) ads that capture the breadth of WSJ’s coverage and highlight how we all have a stake in the business world. Let’s dive into the campaign’s key elements, including its objective reporting approach and highly targeted ad placements, emphasizing that business impacts our daily lives, whether we realize it or not.
Copy-Led OOH Ads for Illustrating Business’s Impact
Developed by Mother in London and New York, WSJ’s campaign revolves around copy-led OOH ads that vividly illustrate how business impacts all of us. From electric vehicles to renters’ rights, fuel prices to the psychedelic drugs fueling Silicon Valley, these ads showcase WSJ as an objective reporter with a keen eye on the issues affecting the entire population. By highlighting the diverse range of topics covered, the campaign dismantles the notion that WSJ is solely a mouthpiece for big business, emphasizing its role in providing valuable insights for everyone.
It’s Your Business
The latest batch of ads is part of WSJ’s new brand platform, It’s Your Business. These ads are strategically placed in highly targeted locations, reinforcing the message that business is everywhere and impacts our daily lives, whether we embrace it or not. The campaign aims to position WSJ as a reliable source that serves a wide audience, catering to diverse interests and tastes. Like the warmly received V&A brand campaign, WSJ’s campaign demonstrates its ability to provide valuable insights to a broad spectrum of individuals, transcending seemingly niche topics.
Bottomline
WSJ’s innovative campaign unleashes a burst of creativity to challenge preconceived notions about business. Through skillfully crafted copy-led OOH ads, WSJ not only showcases its objective reporting approach but also highlights the vast spectrum of topics covered. With its new brand platform, It’s Your Business, WSJ emphasizes the creative impact of business on our lives. This thought-provoking campaign serves as a powerful reminder that business permeates every aspect of our existence, demanding our attention and curiosity, regardless of our interests or preferences.
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