Oreo has opened its first café, the world’s first, in Doha’s Hamad International Airport, Qatar. The Oreo Café is a collaboration between Mondelez World Travel Retail, Hamad International Airport, and Qatar Duty-Free.
Jaya Singh, Managing Director, of Mondelez WTR, and Thabet Musleh, vice president, of Qatar Duty-Free, described the opening of the Oreo Café as a historic moment for Mondelez and QDF. “This exceptional partnership has brought a world-first to the world’s leading airport, and we have truly delivered on our mission to bring exclusive experiences to travel retail. With Mondelez WTR’s first foray into F&B leveraging a powerful global brand, we are confident that OREO Café Doha will cement itself as a flagship outlet.”
The Oreo Café has a delicious selection of sweet inventions, including OREO milkshakes, muffins and cheesecakes, and a comprehensive savory food and beverage menu. There are chefs to create unique treats live at the café’s OREO Creations Bar. The bespoke café concept features the OREO brand’s electric signature blue, white and black. It attracts transiting passengers with giant OREO furniture, digital walls and a retail area.
Moreover, Mondelez and Qatar Duty Free ran an integrated marketing campaign, including a Qatar Airways in-flight video during October and high visibility throughout the airport. Mondelez conducted a high-performing social media campaign, featuring playful creative assets and rich culinary imagery.
