Superfeet, a renowned brand in foot support solutions, is celebrating the 40th anniversary of its iconic Green Insoles with a significant update. Recognizing the need for clearer communication and enhanced user experience, Superfeet has introduced new names and redesigned packaging for its range of insoles. Let explore more about the exciting changes, the benefits of the new naming system, and the sustainable packaging approach adopted by Superfeet.
Superfeet’s Redesigned Naming Convention for Insoles
Superfeet’s Green Insoles, a firm favorite among its customers, will now be known as All-Purpose Support High Arch Insoles. The new naming convention features the activity (all-purpose, run, hike, hockey, winter, casual) and the primary benefit each insole provides (support, cushion, performance). The new names aim to simplify the insole discovery process for users and make it easier for them to choose the right insoles for their needs. The new naming convention also includes a range of arch heights and cushioning options, catering to a wider range of users.
In Superfeet’s CEO, Trip Randall’s words:
“We want to support as many feet as possible, and we’re confident that simplifying the insole discovery process with more descriptive names and updated packaging is a big step towards achieving that goal.”
Superfeet’s Eco-Friendly and User-Friendly Redesigned Packaging
Superfeet’s redesigned packaging is 100 percent recyclable and made from 100 percent recycled materials, with at least 35 percent post-consumer waste. The packaging supplier purchases sustainable energy credits, ensuring that boxes are printed using 100 percent sustainable energy resources. The redesigned packaging features purpose/activity use case placement, support, and cushion levels with a cushioning scale, and fit profile highlighting arch height and thickness. The packaging is user-friendly and helps users quickly understand the benefits of each insole and make an informed decision.
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The Big Picture
Superfeet is celebrating the 40th anniversary of Superfeet Green Insoles with a name change and redesigned packaging. The new naming convention and redesigned packaging simplify the insole discovery process, providing customers with more descriptive names and packaging that highlights purpose/activity use case placement, support and cushion levels, fit profile, and sustainability. The new naming convention and redesigned packaging demonstrate Superfeet’s commitment to providing the best possible products to support as many feet as possible.
