MTN Dew has reinforced its flavors to beat the scorching summer heat with new exotic tropical flavors – MTN DEW BAJA MANGO GEM and MTN DEW BAJA GOLD. Its BAJA BLAST will be available as an energy drink for the first time as MTN DEW ENERGY BAJA BLAST.
Fabiola Torres, PepsiCo Energy GM, and CMO, touted BAJA BLAST as the ultimate summer vibe. “We know MTN DEW fans love BAJA BLAST and love energy drinks. This summer, for a limited time, fans can get the flavor they love, now with the added benefits of energy to get after whatever their day throws at them.” Torres said there’s a BAJA BLAST for everyone, and the only challenge will be choosing a flavor.
To create momentum, MTN DEW has announced daily prizes of $1,000 for BAJA BLAST fans when they enter the Lost Treasures of Baja Island Sweepstakes. The grand prize is a case of an exclusive, never-before-released flavor, MTN DEW BAJA DEEP DIVE. Only 18,000 cases are available.
Pat O’Toole, CMO, MTN DEW, said DEW Nation loves BAJA BLAST. “We believe fans will be happy to have it back at retail. But we also wanted to surprise everyone, which sometimes can be hard to do. An unreleased Baja flavor to kick off the summer? I think that’s a surprise DEW Nation will be ready for and will want to get their hands on. I hope they’ll enjoy BAJA DEEP DIVE as much as we enjoyed creating it.”
The MTN DEW BAJA flavors is also bringing back MTN DEW BLAST and MTN DEW BLAST Zero Sugar back to the stores. This summer will surely be refreshingly flavorful with MTN DEW.
Also Read: Nestle Expands Flavor in Plant-based Beverage ‘Natural Bliss’ Combines Oats and Fava Beans
