Riding high on the success of ‘A Stay for Any You’ campaign, Choice Hotels International has partnered with influencer Jimmy Darts for its latest marketing campaign on TikTok. It hopes to reach younger travelers through Jimmy’s 12 million followers on TikTok and over 23 million followers across his social platforms.
Noha Abdalla, Chief Marketing Officer at Choice Hotels, said they have collaborated with Jimmy Darts to give away family trips. They also want to bring to life how Choice Hotels makes travels come true. “By infusing a blend of authenticity and spontaneity, our goal is to increase awareness with younger travelers on TikTok that Choice has the perfect hotel for every trip and budget just a click away.”
Choice Hotels said the social media campaign features two of their brands – Comfort and Cambria Hotels. Comfort Hotels offers travelers a consistent, warm and welcoming experience with all the amenities guests need, including a free hot breakfast, to help them feel refreshed and ready to take on the day. Cambria Hotels offer simple pleasures, and upscale amenities, such as locally inspired menus and specialty cocktails, designed to help modern travelers make the most of their trips.
As part of the campaign, Jimmy Darts spoke with several people at a grocery store in Los Angeles and selected a family that had not traveled in nine years. The family received a three-night stay at the Comfort Suites near Universal Orlando Resort, an orange suitcase, and $7,500 for travel expenses to visit amusement parks in the Orlando, Florida area. For the second giveaway, Jimmy selected a waitress in a restaurant in Los Angeles who said “I don’t even know what it’s like to be on a plane”, received a three-night stay at the Cambria Hotel Austin Airport and $7,500 for travel expenses.
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