Industry-First: Peacock to Introduce Interactive Features for Olympic Games Paris 2024

NBCUniversal’s streaming platform Peacock is setting trends, with industry-first interactive features viewing experience for the Olympic Games Paris 2024. Viewers will be able to navigate more than 5,000 hours of live coverage through the Games.

Peacock’s extensive Olympic hub will feature curated rails of live and upcoming events, dedicated in-depth hubs for nearly 40 sports, medal standings, and an interactive schedule. The streaming platform also unveiled two new features – Peacock Live Actions and Peacock Discovery Multiview.

Kelly Campbell, president at Peacock and Direct-to-Consumer, NBCUniversal, said the Paris Olympics will mark another major milestone for Peacock’s leadership in live streaming with an unprecedented viewing experience that demonstrates the company’s commitment to customers, clients, and partners. “Following the Games, these new features will extend to other live events, joining the growing list of interactive elements and ad innovations that continue to set Peacock apart.”


Peacock will provide Olympic enthusiasts with an intuitive, easy-to-navigate Olympics destination that will allow every kind of fan, avid and casual, to view the Olympic Games in the way that best fits their interests or timetable.

The Paris 2024 Olympic Games, which kickstarts on July 28, will have the world’s greatest athletes compete against the backdrop of one of the most beautiful cities in the world where the modern Olympic Games were conceived 130 years ago. This will be the third time Paris has hosted the Olympics (1900 and 1924).

NBCUniversal had earlier announced that NBC and Peacock will be the primary platforms for its coverage of the 2024 Paris Olympic Games which concludes on August 11.

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Nandika Chand