Qatar has added another world’s first to its kitty, this time it has opened the exclusive Louis Vuitton airport lounge at Doha’s Hamad International Airport. The premier LV Lounge in Doha the fruit of a three-way partnership between the French luxury fashion house, Yannick Alleno (renowned Michelin-star chef), and Hamad International Airport.
The elite lounge officially called “Louis Vuitton Lounge by Yannick Alleno”, reflects the the brand’s commitment to expanding its luxury offering to new environments. It is located on the second level of the magnificent Louis Vuitton duplex which opened last October, adjacent to the magnificence of The Orchard indoor garden.
Akbar Al Baker, CEO of Qatar Airways Group, said Louis Vuitton is a brand that Qatar is trying to project with the quality and attention to detail, the standards, and most importantly, the hospitality Qatar Airways provides to its passengers entering the country from this gateway.
“Brands want to be in the best facility in the world, and where can it be better than Hamad International? Show me one airport that has this quality and this standard anywhere in the world. people can spend a lot of money building mega airports. But there is no airport that has been designed and delivered by an airline; we know what passengers want. An architect cannot build an airport. It is an airline that can build an airport.”
Yannick Alleno, the renowned Michelin-star chef, said when you are in the airport, people need more than just a simple café or bistro. “You have to be sure that wherever you come from in the world, you have what you need. And, you know, Qatar has become the hub of the world. We have good food, sustainable food, so we work with local fish, and we have some very nice products. and the touch of Arabic food is very important for me because I know it well.”
Alleno highlighted that he worked for the King of Morocco for 15 years. “It’s a 24-hour service here, we never stop – 7/7. That’s a big challenge. So we did a process with the Qatar (Duty Free) team. They are fantastic. They know precisely how to do things. I’m very impressed.”
Louis Vuitton has taken the lounge experience to a whole new level, incorporating sophistication, emotion and exclusivity into its curated spaces. It provides a tailored brand experience that seamlessly integrates with the brand’s array of services and products.