Westin Hotel & Resorts, part of Marriott Bonvoy’s portfolio of more than 30 extraordinary brands, is renowned for delivering deep, restorative sleep for guests. It has taken sleep to a whole new level with the next-generation Heavenly Bed.
The Heavenly Bed fortifies the Westin Hotel & Resorts mission and 360-degree wellness approach. It empowers discerning travelers by enhancing their well-being while traveling. Westin recognizes sleep as a cornerstone of well-being as many travelers regard a restorative night’s sleep to be a pivotal part of their overall travel experience.
Brian Povinelli, Senior Vice President and Global Head of Marketing and Brand, at Marriott International, said an industry benchmark was set with the launch of their legacy Heavenly Bed in 1999. “It now serves as a testament to our unwavering commitment to providing the very best sleep experience for guests around the world. In a culture that has long glorified busyness and productivity, Westin knows that a good night’s sleep is paramount to guests’ overall wellbeing, which is why our iconic Heavenly Bed has resonated with travelers for decades.”
The executive pointed out that the legacy bed had garnered a devoted fanbase over the years. “Our goal was to listen and carefully review every aspect of the guest and associate experience, ensuring each update was both intentional and impactful. We are confident that it will exceed the expectations of both loyal and future Westin guests across the globe and again raise the bar for the comfort of our guests.”
Westin recognizes the fact that the new prioritization of sleep quality has individuals seeking out new ways to optimize their sleep experience while traveling. Westin’s significant development process included testing thousands of products, hosting consumer focus groups and property listening sessions, and researching the evolution of sleep comfort and technology. It culminated in a new top-of-the-line product with a modernized design and a wider commitment to continue to evolve and improve the Westin Sleep Well experience.
Also Read: Caribbean Home Swap Adopts New Logo and Name ‘Habiqo Home Swap’
