With sustainability, competition, and inclusivity at heart, Coca-Cola is set to create magic in the upcoming Paris Olympics with its latest campaign ‘Celebrate Everyday Greatness’. This theme is designed to champion life’s everyday moments, big and small, that create magic and build into something great.
Brad Ross, VP Global Sports & Entertainment Marketing and Partnerships, said the Olympic and Paralympic Games are a prime opportunity for The Coca-Cola Company and its extensive portfolio of products to connect with fans. “We will use this global stage to showcase how greatness in everyday moments can create real magic.”
The Coca-Cola Company, as a worldwide partner of the Olympic and Paralympic Games and Presenting Partner of the Paris 2024 Olympic Torch Relay, will refresh athletes, officials, and spectators with its wide product portfolio of beverages. The Coca-Cola Company said their team includes some of the world’s greatest athletes across different sports, countries, and abilities.
They represent the latest generation of outstanding stories to continue the company’s nearly century-long partnership with the Olympic Games.
Debinha, a Brazilian soccer star, said the pressure to perform can be overwhelming, especially when so many people rely on them to be their best day in and day out. “This is my third time competing in the Olympic Games. This year, I’ve made it a point to let those around me know how much they motivate me to be great, on and off the field, every day.”
The Coca-Cola Company is also working hard for sustainability. It will provide packaging options to help minimize waste and reduce carbon emissions. Moreover, the beverage company will collect and recycle bottles. “This includes drink and water fountains with refill options, returnable glass bottles, and bottles made with recycled materials.” These will be transported more sustainably during last-mile delivery. Furthermore, low-carbon vehicles powered by electricity, biogas, or hydrogen will be used to deliver products to competition site venues and Athletes’ Village.
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