Ogilvy Consulting’s all-day festival ‘Nudgestock’, a celebration of consumer behavior and creativity, now in its 12th year is set for July 5 in London’s Old Truman Brewery. Themed ‘Time’, the event will feature leading authorities across marketing, psychology, neuroscience, and behavioral economics. They will deconstruct the critical impact time has on consumer relationships, habits, and behaviors.
Dan Bennett, behavioral science lead at Ogilvy UK, says time is one of the most powerful and effective tools marketers can leverage. “But brands aren’t taking advantage of the psychology of time, whether that’s knowing what time of day customers are more receptive or how to inspire our future generations to care about their futures.” Bennett said Nudgestock 2024 will be packed with insights tackling the most pressing marketing challenges keeping CMOs awake at night.
Rory Sutherland, vice chairman at Ogilvy UK, said to borrow a convention from the Superbowl, Nudgestock XII will be the most exciting. “Behavioral science redefines how brands connect with their consumer in terms of creativity, in terms of engagement, and in terms of impact,” he explained. “But it isn’t about how many people come to Nudgestock, or stream it, that makes our festival different, it’s the fact that no one leaves with their mind unenlarged – or your money back!”
Nudgestock 2024 speakers include the world’s leading psychologist and author Jonathan Haidt, top neuroscientist, medical doctor, and author Tara Swart, and renowned behavioral economist Nava Ashraf, as well as celebrated writer and speaker Oliver Burkeman, among others.
They will share their opinions in science and creativity to spark debate about how time can be the solution to brand problems. Nudgestock, on its official portal, says time is nothing more than a sense of moments. “But look at it through the eyes of a behavioral scientist and you’ll see it holds untold influence. Time is me and you. Time is your customers and citizens. Time is what makes businesses thrive and brands iconic.”
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