GoPro has sealed the title sponsorship deal with MotoGP motorcycle race weekend that will be held in Alcaniz, Spain later this year.
Marc Saurina, Head of Global Commercial Partnerships at Dorna Sports, welcomed GoPro back to MotoGP. “Our partnership with GoPro underscores our commitment to bringing fans closer to the action and delivering all that the 75th anniversary season of MotoGP has to offer, from thrilling races and intense competition to astonishing and unforgettable moments.”
Rick Loughery, GoPro Vice President of Global Marketing and Communications, said they are counting the days until the riders line up on the starting grid for the Gran Premio GoPro de Aragon. “We look forward to showcasing MotoGP in new and exciting ways – from delivering thrilling on-board POV to sharing GoPro camera tips and tricks trackside at events – it’s all about engaging with fans and enhancing their MotoGP experience.”
In 2023, GoPro was the official action camera of MotoGP in an exclusive, multi-year contract ensuring that GoPro content was shared across MotoGP’s social media channels. The GoPro brand will also be featured trackside throughout the entire 2024 season and beyond, reaching a digital audience of more than 140 million across MotoGP’s digital ecosystem.
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