Expo 2020 Dubai is all set to be a revolutionary event that will decide the course of the future for many brands.
It will be the biggest event to be held in the Arab world, and over 25 million people are expected to visit the venue. Over 190 countries are slated to participate in the six-month long event.
All the Expo activities will revolve around its central theme that is ‘Connecting Minds, Creating the Future’ and the sub-themes, which are ‘Opportunity’, ‘Mobility’, and ‘Sustainability’.
Companies that are participating will primarily focus on their vision for the future and the progress they have made in adopting sustainable and environmentally friendly practices.
Numerous brands are expected to participate at the event. The event will provide huge opportunities to forge new partnerships, gain new markets and fortify brand identity.
Here are a few ways how brands can make the most out of their participation and the Expo event in general:
1. Digital marketing
Ensure that your brand’s digital marketing strategy is on point. Your brand should be easily accessible online and on all social media platforms. Make certain to create expo-related content, highlighting your company’s participation and offers at Expo 2020. This will generate more reach for your website and social media content.
2. Define the ‘why’
Ensure that your brand strategy is fully mapped out. A clear brand strategy is important to make the best of the opportunities the expo provides. The foundations of your branding strategy — the ‘why’, ‘what’, and ‘who’ — must be clearly laid out and communicated to all stakeholders.
3. Clear brand guidelines
Brand guidelines ensure that communication across all platforms is consistent. Brand guidelines must be well defined and communicated to all employees and other stakeholders to ensure uniformity in the brand’s services and approach to customers.
4. Good communication
Good communication, both internal and external, is of prime importance in turning participation at the Expo into a success. Brand guidelines should be clearly defined and communicated to employees and volunteers to ensure good customer experience. Likewise, external communication, through social media or e-mail marketing, to customers and other stakeholders, must be properly mapped out to ensure good reach.
5. Use the opportunity
Strive to wow your audience. Remember that it is how they feel about you that keep them loyal to the brand. Expos are a great venue to launch a new product or service as it ensures a wide audience.
6. Focus on the theme
It is imperative to align your offerings with the theme of the Expo. It is ideal to focus on your brand’s vision for the future, particularly with sustainability and adopting environment-friendly practices.
Sustainability is going to be a key focus at the event. Expo 2020 Dubai is said to be the most sustainable World Expo to be held. The event will focus on environmental challenges like climate change, pollution, and conservation of biodiversity.
By following these general guidelines, brands can ensure that they get the most out of their participation in Expo 2020 Dubai