Global electronics giant Samsung has been striving to enhance and enrich the upcoming Olympic and Paralymic Games 2024 experience for athletes and millions of fans around the world. To highlight what’s in store, it opened a brand new Olympic and Paralympic experience space last month in the heart of the City of Lights – the Olympic Rendezvous Samsung Champs-Elysees 125.
TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics, says Samsung has been driving innovation and delivering cutting-edge technology and experiences, as a worldwide Olympic and Paralympic partner, at the Games for nearly 40 years. “The way we enjoy the Games has evolved dramatically overtime, with technology playing a critical role in bringing the Olympic spirit to life. This is even more true as we embark on a ‘Games wide open’, and we are excited to bring Olympic fans and athletes closer than ever by opening new experiences and meaningful connections at Paris 2024 with our ‘Open always wins’ campaign.”
For the exhibition, Samsung partnered with Jean Nouvel, a visionary Pritzker Prize-winning architect, whose groundbreaking work mirrors the remarkable spirit of Olympic and Paralympic athletes, pushing boundaries and redefining possibilities. Nouvel said the entire space is designed to celebrate Samsung’s commitment to openness. “The abstract graphic façade captures the reflections of movements and lights that appear and disappear in an instant, while the matte, reflective white mirrors in the lobby invite discovery of latest innovations.”
Anne-Sophie Voumard, Managing Director at IOC Television and Marketing Services, says they are excited to see their shared values celebrated for the ‘Games wide open’ at this Olympic rendezvous Samsung. “Samsung has played a huge part in elevating the Olympic Games’ fan experience through their innovative technology over the decades, and we’re impressed to see them take it to the next level with this showcase as well as through many ways they will support staging of the upcoming Olympic and Paralympic Games here in Paris.
The Olympic Rendezvous Samsung Champs-Elysees 125 takes fans of the major international multi-sport event, that is held once every four years, on an epic journey to Paris 2024 through iconic experiences. They get to relive the biggest highlights of Games past with Galaxy, and explore Samsung’s latest innovations and create lifelong memories with Galaxy AI.
Visitors can embark on an AI-journey wherein they see the impossible, possible through innovation. The showcase celebrates new perspectives and possibilities with openness, harmony, and connection. The space, embellished with black and blue, captures reflections of light that fleetingly appear and disappear to pique visitors’ curiosity.
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