106-year-old Brand Radio Flyer Set to Open First-Ever Retail Store

Radio Flyer, renowned for Original Little Red Wagon’ will launch its first-ever retail store in Schaumburg’s Woodfield Mall in Illinois this November. The 106-year-old brand is making a historic shift with the promise of an immersive encounter.

Robert Pasin, Radio Flyer CEO, said from a child’s first tricycle to an adult’s maiden electric bike, the company is inviting everyone to experience the Radio Flyer journey. “We are excited to bring our FUNomenal customer service experience to life through our new retail store.”

Pasin says when his grandpa built the first Radio Flyer wagon 106 years ago in his Chicago garage, he always dreamed of creating a space for families to experience the joy of the Radio Flyer brand. “I am overjoyed to open our first store and let our customers experience all that we have to offer, whether it’s a kid looking for the first tricycle or a kid at heart looking for the first electric bike.”

Hero Wagon

Radio Flyer’s first-ever retail store will feature a complete Radio Flyer product line. Customers can let their imaginations soar at the only place where families can experience all of Radio Flyer’s award-winning products, including stroller wagons, tricycles, scooters, go-karts, bike for the whole family, and more.

There will be a range of 60+ new products and unique gift items. Consumers can customize the perfect wagon for their family, and take advantage of other personalized items available only in-store. Furthermore, the Flyer Bike Shop experience will surely rekindle joy and freedom. There will be free test rides for kids’ bikes and adult electric bikes, professional assembly, custom bike and accessory fittings, and much more.

Founded in 1917, Radio Flyer is the world’s leading producer of ride-ons, including wagons, tricycles, scooters and go-karts.

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Nandika Chand