Amazon Prime Video shows and movies will include limited advertisements starting early to boost monetization efforts. Amazon joins its competitors trying to make streaming video entertainment more profitable.
Amazon wants to have meaningfully fewer ads than linear TV and other streaming TV providers. It will introduce ads in Prime Video content in the US, UK, Germany, and Canada in early 2024, with Australia, Mexico Italy, France, and Spain later in the year.
“We will also offer a new ad-free option for an additional $2.99 per month for the US Prime members and will share pricing for other countries at a later date. We will email Prime members several weeks before ads are introduced into Prime Video with information on how to sign up for the ad-free option if they would like.”
Brands are taking to marketing on streaming video and OTT platforms because it’s an effective connection between the product, service, or company and interested consumers. Experts say streaming allows brands to optimize their ads with modern machine learning. OTT platforms like Netflix, Hulu, Discovery+, and Paramount among others have adopted ad-supported services.
With advertising options now on OTT platforms, digital marketers are planning to increase their ad spend. Streaming video and show boast millions of subscribers and marketers cannot turn away from this ever-increasing market. And now Amazon Prime Video has jumped into the streaming ad options with its competitors.
Amazon is trying to stand out by providing access to exclusive and broad streaming video content like The Lord of the Rings: The Rings of Power, Citadel, The Summer I Turned Pretty and Dungeons & Dragons, etc. The platform also provides exclusive live sports like NFL Thursday Night Football.