Hollywood’s Thor Chris Hemsworth has announced an evolution for his brand “Centr” – a health and wellness ecosystem. Centr aims to empower people to live well by energizing their every day is realized by delivering personalized training and guidance spanning movement, meals, and mind.
The new product line follows HighPost’s acquisition of Centr and Inspire Fitness in 2022. The brand is elevating its overall programming, now offering high-quality, affordable home gym equipment that delivers exceptional value with Centr’s connected digital training. Centr is also rolling out its inaugural “Functional Movement Challenge”. It is designed to introduce functional strength training to members as a new and dynamic way to enhance their movement.
Chris Hemsworth, Centr Founder, said he experienced the power of interconnected fitness, nutrition, and mental wellness early on in his career. He highlighted that these worked together, helped him perform at his absolute best. “Centr has always offered exceptional digital content and guidance, and is now taking it a step further with best-in-class equipment to help everyone seamlessly reach their goals by giving them all of the tools to get there.”
Andrew Sugerman, CEO of Centr, said the launch of Centr’s physical product line marks an incredibly exciting milestone for the company as they are entering a new category of health with state-of-the-art fitness equipment in the US and abroad. “Since merging with Inspire Fitness, we’ve been committed to developing a premium selection of products that complement Centr’s unparalleled digital content, fulfilling our mission of making health and fitness accessible, achievable, and fun for everyone.”
The brand’s new and accessible product line offers functional versatility for workouts at home, at the gym, or on the go. It was developed with the intention to complement any space with its sleek, streamlined design. Fitness kits are optimized to target Core, Strength, all-in-one Workouts, and Recovery. The kits offer a significant value when compared to purchasing the items individually.
Members can select the tools that help them reach their personal wellness goals, spanning premium quality slam balls, push-up bars, slide discs, body weight training straps, battle ropes, massage roller sticks, pull-up bars, yoga mats, and more.
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