Bambino Mio, the world’s leading reusable nappy brand, recently unveiled a new brand identity to promote sustainability and empower parents. The brand has been at the forefront of reducing the use of single-use disposable nappies, which have a significant impact on the environment. With its new branding and updated product design, Bambino Mio is set to make a more significant impact in the fight against climate change.
A New Brand Identity to Empower Parents
Bambino Mio’s new identity is designed to empower parents to make a difference in their baby’s future. The brand’s playful and rebellious ethos is reflected in the new logo designed by creative agency Big Fish, featuring a hidden bum that hints at the core product. The brand’s new tone of voice is simple yet serious, and the stamp-like and scribble-like fonts emphasize its rebellious spirit. The bold color palette of purple, blue, yellow, white, green, and orange draws attention to the product and brand communications.
Chloé Templeman, Big Fish’s executive creative director, said, “We can’t expect exhausted, overloaded parents to give up disposables at the drop of a hat, but reusable nappies have been limited to the eco-conscious few for too long. By starting from the bottom up, we want to provide parents with a reason to ditch disposables and make a difference to their baby’s future.”
A Reimagined Nappy Design
Bambino Mio’s new nappy design injects a pop of color into a sea of neutral nappies. The design features bold hues and childish doodles and stickers, making it more appealing to parents and babies alike. The updated product design also includes a more efficient modular pack design with less plastic used throughout, making it more eco-friendly.
A New Look for a Sustainable Solution
In addition to refreshed branding and nappy designs, Bambino Mio’s product packaging now features an updated modular design using less plastic. The redesigned packs provide a more efficient and sustainable solution for transporting and storing Bambino Mio’s reusable nappies.
With its new identity and product packaging, Bambino Mio offers stylish, eco-friendly products for modern parenting. By making sustainability an appealing choice for today’s busy parents, Bambino Mio empowers families to make a difference for future generations.
A Step Toward a Better Future
According to Bambino Mio founder Guy Schanschieff, “Babies don’t care about the planet…yet. But with 250 million single-use nappies being thrown away every day globally, the future we’re making for them is getting messier by the minute.” By offering reusable nappies and reducing waste, Bambino Mio aims to ensure a livable world for future generations. Bambino Mio’s new brand identity and updated product design provide parents with a reason to ditch disposables and make a difference to their baby’s future. The new branding and product design will make reusable nappies more appealing to parents and help to reduce the use of single-use disposable nappies.
Final Thoughts
Bambino Mio’s new brand identity and updated product design are a step toward a better future. The brand’s playful and rebellious ethos, combined with the bold color palette and updated product design, will make reusable nappies more appealing to parents. With its commitment to empowering parents and reducing the use of single-use disposable nappies, Bambino Mio is making a significant impact in the fight against climate change.
