Confused.com has taken its previous campaign ‘Don’t be Confused, be Confused.com’ to another level with creative partner Leo Burnett UK. The campaign highlights the joyous sense of relief when tackling insurance. It basically celebrates relief and joy when the weight of the financial task has been lifted.
Maria Howell-Jones, Confused.com’s head of advertising and social media, says there’s no two ways about it. “Choosing an insurance policy can be a stressful task. This is something we can all relate to, and so that was our objective – to create something that is relatable. Insurance is one of those life admin tasks that comes around each year and it takes time to find the right cover and price. But when you do, it’s such a relief. This campaign depicts this perfectly and we’re really pleased with the work we’ve done with Leo Burnett.”
Mark Elwood, Leo Burnett UK chief creative officer, says it was their first work for Confused.com. “And we couldn’t be prouder. Creative platform ideas are always stronger and stickier when they’re simple. ‘Just used Confused’ is one of those truly simple answers that sticks in your brain instantly. Then, the creative work: whistling. We’re celebrating the feeling of saving money with Confused.com with a little whistle. From AV to TikTok, we’re going to be whistling…feel free to join in.”
The campaign film features insurance shoppers from all walks of life pursuing their lips and effortlessly whistling the joyful tune of Roger Whittaker’s ‘Finnish Whistler’ after quickly and easily buying their insurance.
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