Expedia, an American travel technology company, has emerged as the first global advertising partner to activate a multi-market campaign on Netflix ’s ad-supported plan for 2024. This partnership marks a significant step in Expedia Group’s ambition to accelerate global expansion.
It reinforces Netflix’s multi-country advertising offering to advertisers and members – now reaching more than 23 million global monthly active users. The collaboration begins in Japan this month with Expedia re-establishing its position with a significant national campaign – additional markets being the US, Canada, Mexico, UK, France, Germany, Australia, and Brazil.
Jon Gieselman, president of Expedia Group, says with years of brand and technology transformation behind it, Expedia is leveraging new capabilities with winning AI-based products, reinvented brands, and a loyalty construct in One Key that offers customers one travel ecosystem for all their needs. “As global consumer habits rapidly evolve, we are always looking for innovative opportunities to showcase our brands and story-tell locally. Netflix’s product allows us to reach a rapidly growing audience. We aren’t afraid to be first and I look at this partnership as just the beginning.”
Amy Reinhard, President of Advertising at Netflix, expressed excitement to work with Expedia as their first global advertising partner. “This first-of-its-kind partnership will offer our engaged ad-supported members contextually relevant ad creatives, making the viewing experience even more enjoyable, while also making Netflix a global destination for our advertising partners.”
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