Frito-Lay Variety Packs has collaborated with Hasbro, a leading toy and game company, to inspire consumers with fun snacking occasions. The two brands bring their iconic snacks and gaming experiences to life. There’s also a chance to win a $1,000 game chest.
Melissa Miranda, vice president of portfolio marketing for Frito-Lay Variety Packs, said they are thrilled to partner with Hasbro as it connects generations of fans and families through its gaming experiences, to help foster more joy in everyday snacking. “Together, we want to encourage families to embrace moments of connection, whether it’s a family game night or a road trip, and add more fun and flavor to make this quality time more memorable.”
Matt Proulx, vice president of global experiences, partnerships, and music at Hasbro, highlighted that Hasbro connects fans and families through fun gaming experiences to play, fun to watch, and fun to share. “This campaign with Frito-Lay Variety Packs is a natural expansion for our brands as we celebrate making the most out of family connections with snacks and adventure that will put a smile on everyone’s face.”
The campaign brings to life, a world of fun. It follows families and friends as they enjoy Frito-Lay Variety Packs throughout their day while becoming immersed in a vibrant, life-sized world of popular Hasbro games, including THE GAME OF LIFE, CHUTES AND LADDERS, HUNGRY HUNGRY HIPPOS, and CONNECT 4.
To play Frito-Lay Variety Packs’ game, participants have to scan the QR code inside the box and choose an environment to open the virtual gameboard. Players can move through the game in a car inspired by THE GAME OF LIFE, collect Frito-Lay snacks, and look for potential shortcuts to the finish line along the way.
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