Tesco customers can collect up to £50 in Clubcard points for the new AI-powered Clubcard Challenges. The British retail company partnered with Eagle Eye, an AI technology business, for the promotion. It is looking at more ways to make the Clubcard rewards personal and relevant for customers.
Lizzie Reynolds, Group Membership and Loyalty Director at Tesco, said they are constantly looking at ways to make Clubcard work harder for their customers. “With Clubcard prices on around 8,000 products, it is saving customers up to £360 off the annual cost of their groceries,” Reynolds explained that personalization is about using what they know about customers to make their experience better and rewards more helpful. “We’re very excited to see how our customers respond to Clubcard Challenges.”
Tesco said the challenges will vary for each participant. It can range from spending £20 on the Summer BBQ range over the next 6 months, to spending £10 on plant-based meals. “If a customer completes the challenge, they will be rewarded with extra Clubcard points. Of the 20 offers available, customers can choose which 10 of them they most want to complete and get a maximum reward of £50 in Clubcard points. The reward goes even further as that’s worth £100 to spend with one of over 100 reward partners.”
Moreover, customers get to benefit from the thousands of great value offers, irrespective of whether they take part or not, on products and earn Clubcard points on every purchase. Furthermore, Tesco is looking for more ways to make the Clubcard rewards personal and relevant for customers. It issued 289 million personalized coupons over the last year to customers and recorded a significant increase in the number of coupons redeemed.
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