Nissan Enhances Digital Strategy With Heisman House

The Nissan Heisman House is back with a brand-new campaign that features influencer collaborations and digital experiences connecting college football fans with their favorite players. Nissan is giving the Heisman House the reality show treatment to celebrate the 13th season of the campaign. It provides fans with an exclusive inside look at what goes on when the cameras are not rolling.

Nissan welcomes USC sophomore quarterback Caleb Williams, the 2022 Heisman Trophy winner, this season into the house. It also includes 2021 winner and No.1 overall pick in the 2023 NFL draft, Bryce Young, and former Heisman Trophy winners representing five decades of college football greatness.

The Japanese automobile manufacturer’s latest campaign also stars some of Nissan’s most thrilling vehicles – Frontier, Rogue, Sentra, the 2024 Nissan Z NISMO, and the all-electric Nissan Ariya SUV. Marisstella Marinkovic, vice president and chief marketing officer, of Nissan US, said there is no better way to open the new college football season than inviting fans to come together at the Nissan Heisman House. “In addition to all the hijinks with the Heisman winners, we’re expanding the Heisman House excitement with digital collaborations to bring fans closer to the action.”

Nissan has also teamed up with Caleb Simpson, who is known for his tours of real people’s homes and apartments on TikTok and Instagram, to take viewers on a visit around the House with the help of a few Heisman winners and mascots.

This season will be different as fans will experience an immersive virtual recreation of the famed House. They will get to interact with their favorite athletes from the campaign, test their football knowledge, and compete for prizes.

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