Ogilvy emerged as the 2024 Network of the Year at the Clio Awards, earning a total of 92 Clios – 2 Grand, 13 Gold, 33 Silver, 44 Bronze, and 37 Shortlist – on May 1. The agency received this honor for the second consecutive year.
Joe Sciarrotta, Deputy Global Chief Creative Officer, and Liz Taylor, the Global Chief Creative Officer, in a joint statement, said it is an incredible feat. “To do it back-to-back? That’s something special. We’re truly in awe of the collective effort we’ve seen from everyone across the network that led us to earn this incredible honor. Over the past year or so, we’ve watched big ideas grow into undeniable ones, brought to life with incredible execution.”
Ogilvy highlighted that its two campaigns stood out by earning the Grand Clio status – David Madrid’s ‘Breathe Through It”’ campaign for Halls in the Audio Craft – Copywriting category; and Ogilvy Hong Kong’s ‘Undercover’ for the organization Women Helping Women, in the Audio – Voice Activated Technologies category. It should be noted that ‘Undercover’ is the first app specifically designed to detect domestic violence by recognizing the language used in abusive situations. The app, which uses artificial intelligence, can determine if an incident is escalating and send an emergency alert to a pre-determined, trusted contact.
Besides, 13 Ogilvy campaigns claimed Clio Gold. These campaigns were ‘Bread of the Nation’ by Ogilvy Cape Town for Castle Lager; ‘Critics Welcome’ by Ogilvy Chicago for the Chicago International Film Festival in Out of Home – Poster and Print Out of Home; Copywriting ‘ESCAPE’ by Ogilvy Frankfurt for Deutsche Bahn in Film – 30 Seconds and Under: ‘Say Maaate’’ by Ogilvy UK for Mayor of London in Out of Home – Billboard; ‘Magic Audios’ by Ogilvy Sao Paulo for Coca-Cola in Digital/Mobile – Voice Activated; ‘Mission: Whooper’ by David Sao Paulo for Burger King in Branded Entertainment – Games; ‘Proudly Second Best’ by David Madrid & INGO Hamburg for IKEA in Film – 30 Seconds and Under and Out of Home – Poster as well as in Print; ‘The Cost of Beauty’ by Ogilvy UK for Dove in Fashion & Beauty – Fashion & Beauty; and ‘Unofficial Goals’ by David Bogota for Cerveza Augila in Experience/Activation Events.
Over the decades, Ogilvy has been considered for creating impact for brands through iconic, culture-changing, and value-driving ideas.
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