Children’s favorite snack Pom Bear has come up with two new flavors – BBQ and Cheese – and an ad campaign to bring families together with healthy snacks. The campaign is powered by the tagline ‘Put a little Pom in your Day’.
It prompts parents to unlock their inner child and connect with their kids in spontaneous playful moments. Emma Smith, Pom Bear Marketing Manager, said they are passionate about bringing joy and fun to lunch boxes with the adorable potato bears. “That’s why we’re so excited not only to be launching our brand new above the line campaign, but also our two new flavors, adding variety and excitement to lunch boxes and family snacking occasions.”
Pom Bear created the ad campaign with Iris, a creative agency. Isabelle Taylor, Iris business director, said their goal was to create a sweet, memorable and playful campaign that emphasizes the small, joyous moments between parents and children. “’Put a Little Pom in Your Day’ perfectly encapsulates this, and we are thrilled to see it come to life.”
Also Read: Elevision Launches Dubai’s Newest DOOH Media Network with DWTC
