Tesco, a British multinational groceries and general merchandise retailer, has partnered with Trussell Trust to provide 730,000 additional meals to food banks across the UK. Food banks across the Trussell Trust network, over the past year, distributed about 3 Million emergency food parcels to people who cannot afford the essentials.
But there has been a 37 percent increase in demand nationwide and food banks are struggling to keep up. As such, Tesco has stepped in with an emergency support scheme Community Food Connection. It ensures that food banks can continue to provide additional support to people in their area. The retailer sees to it that food banks are able to order food directly at no cost and have that fulfilled by Tesco’s distribution network. The food banks weekly deliveries of vital items for food parcels to meet the needs of the local community.
Andrew Woolfenden, UK Distribution and Fulfilment Director at Tesco, said when the Trussell Trust informed them about food banks struggling to meet demand, they wanted to find a way to help them quickly and easily. “We have a great partnership with the Trussell Trust through our stores and this was a chance for our distribution colleagues to be involved in helping communities. They are brilliant at planning the logistics to make these donations easy for food banks so they could receive exactly what they needed most free of charge from Tesco.”
Also Read: Cadbury Launches New Twirl Mint Bar in ‘Un-advertising’ Campaign
Emma Revie, CEO at Trussell Trust, highlighted that there has been a 37 percent increase nationwide in the number of food parcels that their network has distributed. “This is putting a significant strain on our network as they are struggling to source enough food to meet this level of need. Tesco’s generosity has been a much-needed lifeline for the food banks that benefitted from this initiative. Not only have the donations ensured that there is enough stock to provide parcels to everyone who needs it, but Tesco’s logistical support has also given food banks a chance to catch their breaths after the toughest winter yet.”
Through Tesco’s distribution network, food banks are able to order and receive weekly deliveries of vital items for food parcels at no cost to them, allowing them to offer additional help throughout the local community.