Tetris Game Marks 40th Anniversary with 7-Eleven x The Tetris Company

7-Eleven Inc. in collaboration with The Tetris Company is celebrating the 40th anniversary of the Tetris game. The American convenience store consumer have the chance of winning one of the 20,000 limited-edition Tetris handheld gaming devices shaped like 7-Eleven’s iconic frozen beverage – the Slurpee drink. The handheld devices have been designed and manufactured by My Arcade to celebrate the legacy of Tetris in the form of the world’s most recognizable frozen beverage.

Marissa Jarratt, Executive Vice President, Chief Marketing & Sustainability Officer, said they know their customers are passionate gaming enthusiasts who also appreciate a healthy dose of nostalgia – making this collaboration with Tetris a perfect fit. “We are excited to bring fans to these iconic brands a unique, one-of-a-kind way to play the classic arcade game they love.”


Maya Rogers, CEO of Tetris, said as they mark the milestone 40th anniversary of Tetris, they are also announcing their partnership with 7-Eleven. “This is another iconic brand beloved across generations. This collaboration celebrates our spirit of innovation and delivers fans with a new, fun way to experience Tetris.”

As part of the partnership, 7-Eleven has unveiled limited-edition co-branded merchandise including retro t-shirts, hoodies, hats, stickers, keychains and totes, which are available on the retailer’s online merchandise store 7Collection. It should be noted that a limited quantity of gaming devices will be available for purchase.

Tetris' Takes Over 7-Eleven for the Classic Game's 40th Anniversary Celebration - The Pop Insider

Moreover, loyalty members who want even more chances to win can score 7 extra entries by purchasing fan-favorite items like Slurpee drinks, Big Gulp and Big Bite hot dogs, as well as any variety of Red Bull, including Energy Drink, Sugarfree, and the new Red Bull Summer Edition Caruba Elderflower.

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Nandika Chand