Jo Malone, a renowned perfume and cologne English brand, has partnered with Paddington, the little bear that’s associated with kindness. The collaboration celebrates Paddington’s favorite snack marmalade sandwiches that he hides underneath his red hat. Jo Malone has blended the lip smacking orange marmalade with warm woods to create a golden fragrance.
Jo Dancey, Global Brand President, says Paddington conjures up cherished memories of fun-filled summer trips by train, exploring the British countryside and coastline always with a picnic in tow. “And when it comes to our Orange Marmalade Cologne, really there was no other choice of partner we’d rather share our scent with – or marmalade sandwich, come to that.
Francoise Guyonnet, EVP Kids Brands STUDIOCANAL & CEO The Copyrights Group, expressed delight to partner with Jo Malone London to celebrate the marvelous Orange Marmalade scent inspired by Paddington’s favorite food. “It is exciting to see both brands coming together to celebrate British heritage, as well as the shared values of kindness and generosity, in a campaign that captures Paddington’s essence so beautifully.”
Jo Malone London in partnership with Paddington has also introduced four limited-edition gift collections, including in a special trunk design inspired by Paddington’s suitcase. It features Jo Malone London favorites across cologne, home and bath & body categories.
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