Skincare brand Missha has pulled in Hollywood actress Elizabeth Olsen as its global ambassador and face of its Beauty is Reality campaign.
Missha’s global brand campaign captures beautiful moments in daily life and presents the idea that beauty should not be overly dramatized, or based on inflated luxurious sentiments. It aims to strengthen the brand’s presence as a global brand by promoting its long-established identity in the international market and by further amplifying its best-selling products, available in a new look that embraces the brand’s heritage.
Elizabeth Olsen in a new commercial for Missha pic.twitter.com/rb910C40x7
— Elizabeth Olsen Fans (@lizzieclan) April 17, 2023
The brand has Marvel’s Scarlet Witch as its brand ambassador with the belief that her ambition and intelligence transcend her beauty and fame, aligning with the unique message the campaign aims to convey. Elizabeth Olsen said when Missha approached her for the opportunity, the most important factor was the message the brand wanted to convey. “Missha’s Beauty is Reality represents an innovative and practical message that I can support. Attaining exceptional quality doesn’t necessarily require a hefty price tag. Missha’s aim is to create outstanding products that are accessible to everyone, and it’s an honor to communicate this value to young women like myself.” It should be noted that Olsen personally uses the brand’s famous ampoules to address a variety of skincare needs.
Moreover, Missha’s redesigned packaging combines a minimalist, user-friendly design, while the color of each label represents the primary ingredient of each product, adding a sensory touch. The new look will be available in the U.S. as of May 15.
