Courtney Olbrich, a 20-year veteran of the marketing and advertising industry, has now joined TBA Worldwide as the Chief Growth Officer (CGO). She was previously with Brandon, a company within the TBAWW collective, as Director of Media, Analytics and E-commerce. Olbrich had led strategic media, planning and execution for all clients, launched the agency’s e-commerce and retail practice, and managed the day-to-day operations of the media department.
In her new position, Olbrich will be responsible for driving growth across TBAWW agencies, and overseeing the agencies’ marketing and business development efforts with a focus on optimizing content marketing to enhance brand engagement and increase website traffic.
Scott Brandon, CEO of TBA Worldwide, says Courtney has been instrumental in Brandon’s significant growth during her time here. “Her experience in selling integrated media, e-commerce and analytics solutions that deliver high ROI for clients has taken our media team to the next level. We are confident in her ability to develop and implement strategic plans that will not only drive revenue for our agencies but also secure high-level partnerships, solidifying our position as a leading collective for digital marketing solutions.”
TBA Worldwide is a fast-growing independent collective of advertising agencies and specialty marketing firms with a shared goal of providing brands with data-driven marketing solutions.
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