HUGO BOSS has signed a multi-year deal, which evolves the BOSS Menswear collections, with former England soccer captain David Beckham for BOSS brand. This deal is described as first of its kind for BOSS Menswear. It will deliver innovative and captivating designs that reflect the style and aesthetic values of the legendary David Beckham and the German luxury fashion house.
Daniel Grieder, CEO of HUGO BOSS, says the yester year’s Manchester United star striker David Beckham is a true global icon in both sports and fashion. “With his distinctive entrepreneurial spirit and authentic passion for fashion, he perfectly embodies the values of our BOSS brand. We are very much looking forward to seeing the first collections come to life and working closely with David throughout this multi-year partnership.”
Beckham said he had been keen to invest more time in design and fashion, but wanted to ensure collaboration with a brand and team that could deliver something truly global and impactful. “I’ve really enjoyed the collaboration with BOSS so far and have been impressed by the team’s ambition, creativity, and desire for excellence. I look forward to sharing what we’ve been working on so far, including the Fall/Winter 2024 campaign as the first step in our long-term partnership.”
The strategic partnership also includes capsule and seasonal collections designed and curated by David Beckham himself. He harnessed his lifelong style credentials in all stages of the conception and design process. The collections will embody his signature style as well as BOSS’s 24/7 premium lifestyle positioning and its commitment to excellence, highest quality, and superior design. The focus of the collaboration will be on both formal and casual menswear with the first collection presented to consumers in Spring/Summer 2025, with David already appearing in the brand’s global campaign in Fall/Winter this year.
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