Eurosport India, the renowned sports platform, has recently announced the appointment of Indian cricket icon Shikhar Dhawan as the brand ambassador for MotoGP in India. Known for his dynamic presence on the cricket field, Dhawan is set to ignite his passion for racing through Eurosport India’s latest campaign, ‘Face Kar Race Kar’. This collaboration aims to introduce MotoGP to new audiences across India and inspire fans with the exhilarating world of motorcycle racing. The campaign, which translates as ‘Face It Race It’ is one to be explored.
Shikhar Dhawan’s Personal Connection to MotoGP
Dhawan, a passionate racer, owns multiple bikes, including a Harley-Davidson Fat Boy. His enthusiasm for biking makes him a perfect ambassador for MotoGP in India. Dhawan reminisced about his days riding his favorite bike through the streets of his hometown, Delhi, and how it feels like a full-circle moment for him. As a cricketer born and raised in this vibrant city, Dhawan feels a personal connection to this new role with Eurosport India.
“It feels like a full-circle moment for me, especially when I think back to my days riding my favourite bike through the streets of my hometown Delhi. What excites me most is the potential we have to introduce MotoGP to new audiences across India. Together, we aim to inspire and engage fans with the exhilarating world of MotoGP.” he stated.
MotoGP’s Resilience and Inspiring Spirit
The ‘Face Kar Race Kar’ campaign perfectly encapsulates the spirit of MotoGP, celebrating resilience and inspiring fans to conquer challenges with unwavering determination. This campaign aims to ignite the passion for racing among Indian sports enthusiasts and introduce them to the thrilling world of MotoGP.
Arjun Nohwar, the general manager – South Asia at Warner Bros. Discovery, expressed his excitement about welcoming Shikhar Dhawan as the MotoGP brand ambassador for India. “We are thrilled to welcome Shikhar Dhawan aboard as our MotoGP brand ambassador for India. His infectious energy and wide appeal will not only resonate with racing enthusiasts but also introduce MotoGP to sports fans in a compelling way.” he said.
Eurosport India, a subsidiary of Warner Bros. Discovery, holds the broadcast rights for MotoGP in India and the South Asia region. This means that Eurosport India is responsible for airing MotoGP races, making the thrilling world of motorcycle racing accessible to fans across the region.
Yamaha’s Partnership and Enriching the MotoGP Experience
Yamaha, known for its profound racing heritage, has come on board as the title sponsor for MotoGP in India. Vijay Kaul, the general manager of Yamaha India’s marketing strategy division, expressed delight in reviving their partnership with Eurosport India. Together, they aim to enrich the exhilarating MotoGP experience and promote it across India through Eurosport.
According to a report by news media portal API, his words were “Yamaha has a profound racing heritage, and we are delighted to revive our partnership with Eurosport India as MotoGP’s title sponsor. As we embark on this thrilling journey, we look forward to enriching the exhilarating MotoGP experience we all cherish and promoting it across India through Eurosport.”
A Pioneer In Comprehensive Sports Coverage
Eurosport India has reacquired and extended its broadcasting rights for MotoGP in India, solidifying a three-year partnership with Dorna. As a channel, Eurosport India continues to showcase a diverse lineup of world-class sports, including Motorsports, Golf, Cycling, Pro Wrestling, Table Tennis, and Marathon. Recent partnerships with the Afghanistan Cricket Board and Bangladesh Cricket Board for the BPL underscore Eurosport India’s commitment to offering comprehensive sports coverage.
The Big Picture
The appointment of Shikhar Dhawan as the brand ambassador for MotoGP in India marks a significant milestone in the promotion of motorcycle racing in the country. Through the “Face Kar Race Kar” campaign and Eurosport India’s partnership with Yamaha, MotoGP aims to inspire and engage fans across India, introducing them to the exhilarating world of MotoGP. With Eurosport India’s commitment to comprehensive sports coverage, fans can expect a thrilling lineup of world-class sports in the coming years.
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