Honda has launched a new campaign ‘Unstoppable Dreams’ that powers the brand’s Challenging Spirit. It features the distinctive journeys of the late F1 racing legend Ayrton Senna and the current FIA Formula World Champion Max Verstappen.
Directed by Rupert Sanders, Honda’s inspiring campaign is a reverse poem format – begins with a disheartening story about failure and giving up and reverses course to highlight how personal setbacks serve as the greatest teacher and catalyst to achieve big dreams.
Phil Hruska, Senior Manager, Automotive Marketing, American Honda, said they wanted to inspire their customers and fans by celebrating those who embody the Honda Challenging Spirit, including the most mythic status of the late Brazilian racer Ayrton Senna and the three-time reigning FIA Formula 1 World Champion Max Verstappen. “This new Honda campaign delivers a reassuring message of how determination and self-belief can lead to resounding triumph.”
Honda’s Unstoppable Dreams follows its previous campaigns Keep Dreaming and Forever Determined. The latest campaign is all about how one responds to failure.
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