Miranda Kerr, an international model and entrepreneur, is the face of Michael Hill, which is one of Canada’s leading fine jewelry brands. This marks a new era for Michael Hill globally as it touches nearly 45 years of heritage. The brand is dedicated to sustainability and responsibility, with ambitious sustainability targets.
Jo Feeney, Michael Hill’s Chief Marketing Officer, said their new branding aims to continue telling the story of their proud heritage and bring to life the vision they have been working towards for the past two years of building a premium, aspirational brand that moves with the times and shifts perceptions. “Each element of our rebrand has been carefully considered to align with our history and DNA as a brand and to allow us to continue evolving. Our commitment to quality, craft, and creativity is just as strong today as it was when we first began in 1979.”
Daniel Bracken, Michael Hill’s CEO, said Kerr’s appointment as brand ambassador was a critical element of the company’s long-term brand strategy. “We are so proud to have Miranda partner with Michael Hill as our brand ambassador and help us celebrate this momentous moment for our brand. Michael Hill has the ambition to be one of the most sustainable jewelry brands in the world, and this aligns perfectly with the sustainable business practices that Miranda follows.”
Kerr expressed the thrill of partnering with the international brand. “This partnership is so special to me because one of my first photoshoots in my career was with Michael Hill over 20 years ago. I’m proud to support Michael Hill in the next chapter of its journey, just like they supported me all those years ago.”
Michael Hill highlighted that Miranda has built a successful career alongside her celebrated modeling accomplishments, as the founder and CEO of leading certified organic skincare brand KORA Organics. She is also the mother of four children and has a renowned work ethic and passion for all that she does.
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