Hard Rock International, Seminole Gaming and Royal Caribbean Group – A Global Partnership of Rewards

Travelers and holiday goers can now take advantage of accommodations, meals, discounts, and more rewards through Hard Rock International, Seminole Gaming, and Royal Caribbean Group partnership.

Jeff Hook, Executive Vice President and Chief Marketing Officer at Seminole Hard Rock Support Services, said Hard Rock International and Seminole Gaming are thrilled to help their valued guests and team members bring their love of entertainment, traveling, dining, and gaming to the high seas through this incredible ‘no limits’ partnership with their South Florida neighbors at Royal Caribbean International and Celebrity Cruises. “Whether extending their cruise vacation at one of our port-adjacent properties, visiting one of the participating Hard Rock Hotel and Café locations worldwide, or enjoying the cruise lines’ ships sailing around the world, travelers will have new ways to enjoy the best of what Hard Rock, Seminole Casinos and Royal Caribbean and Celebrity have to offer.”

Through this partnership, Unity by Hard Rock loyalty members will receive discounts on Royal Caribbean and Celebrity vacations and can qualify for invite-only cruise giveaways. Top-tier members will receive an annual complimentary cruise on select ships and itineraries; Club Royale and Blue Chip Club members can make their Hard Rock locations, including annual complimentary trips at select Hard Rock hotels and casinos worldwide for premium tier Club Royale and Blue Chip members.

Jesse Hopfinger, Senior Vice President, Onboard Revenue, Royal Caribbean International, said Hard Rock International and Seminole Gaming are the perfect partners for Royal Caribbean and Celebrity Cruises. “This partnership expands the ways our guests can enjoy their vacations and experience entertainment, dining, and gaming from ship to shore. We are also excited to welcome Hard Rock fans to make memories with us on amazing vacations that serve up everything they could want and more while visiting beautiful destinations around the world, including our award-winning private island – Perfect Day at CocaCay – in the Bahamas.”

It should be noted that the benefits of the new partnership extend beyond the brand casino rewards club members. Global team members of the combined companies, including 20,000+ in Florida, will enjoy special discounts at participating Hard Rock and Seminole Casinos, hotels, and cafes worldwide, with a discount on food, non-alcoholic beverages, select retail and select Royal Caribbean and Celebrity vacations.

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Nandika Chand

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