America’s popular yogurt brand Activia has roped in S Club star Rachel Stevens and TV personality Dr Zoe Williams for its “The Good Gut Guide” campaign. The brand aims to educate the country on how gut health can boost wellbeing.
The Good Gut Guide will help consumers take control of their gut health after the busy holiday season and get ready for spring by focusing on the lasting benefits. Rachel Wright, Danone UK&I Head of Marketing, said they are delighted to partner with pop sensation Rachel Stevens and leading media doctor Zoe Williams for The Good Gut Guide campaign to educate the nation on the easy steps they can take to support their gut to stay on track with their New Year goals.
“The New Year is the perfect time to turn over a new leaf, and by understanding the importance of gut health and the significant role, this can play in improving wellbeing, individuals can make informed choices about their diet and lifestyle and help maintain their goals throughout the year.”
The partnership between Activia and Stevens and Williams reflects the power of celebrity endorsements in raising awareness and promoting healthy living campaigns. Faye Bell, practice director at Ketchum, said many people aspire to look after their wellbeing in the New Year, but it can be easy to fall into old habits and give up on goals early on without the right tools to keep one on their wellbeing journey.
“The campaign highlights the importance of gut health and its significant role in supporting our overall wellbeing, and the easy steps we can take to make a difference in our everyday lives as part of your daily routine to maintain 2024 goals.”