Tiffany & Co.’s latest campaign This Is Tiffany stars K-pop idol BTS’ Jimin, and Hollywood actresses Gal Gadot and Zoe Kravitz.
In the campaign’s images, Jimin is seen wearing gold rings and a bracelet from the brand’s Tiffany T and Tiffany HardWear collections. It includes a pave diamond-encrusted link necklace and matching bracelet, the jewellery sparkles against Jimin’s sleek, black tuxedo jacket.
Gentlemen, start your engines. House ambassador #Jimin of BTS is going places in Tiffany HardWear. Discover more: https://t.co/qNWT3wmD0w #ThisIsTiffany #TiffanyHardWear #TiffanyAndCo pic.twitter.com/ttlU4bcVik
— Tiffany & Co. (@TiffanyAndCo) April 10, 2023
Alexandre Arnault, executive vice president of Tiffany & Co., said This Is Tiffany is an authentic homage to individual style. He said the house ambassadors like Zoe, Jimin of BTS and Gal give meaning to the collections and make the brand’s pieces all their own.
On its official Instagram account, Tiffany & Co. stated that House Ambassador Jimin of BTS is going places in Tiffany Hardwear. The K-pop idol is also seen riding a Tiffany blue motorcycle as the camera pans to each of his luxurious accessories, showing off the HardWear bracelet and necklace.
Arnault said actress, singer and model Zoe Kravitz, Jimin and Gal Gadot bring their magnetic personal style to the brand and shine along the gleaming jewellery. The collection retrieves the former’s connection to the House’s logo, a symbol of pure graphic construction and simplicity that celebrates the Tiffany name. It also echoes the latter’s relationship with New York City and its signature gauge links that play with tension, proportion, and balance.
The brand outlined that the This Is Tiffany campaign is defined by fierce elegance and striking sophistication, with pieces that rise from the delicacy of hand-polished finishes, featuring sleek silhouettes and striking pave diamonds.