Uber Eats has roped in actor and comedian Jason Alexander for its latest ad ‘Canned Laughter’ for the brand’s ‘Get almost, almost anything’ campaign.
Several celebrities, including Kris and Kendall Jenner, Tom Felton, and Nicola Coughlan, have been featured in the Uber Eats campaign. The ‘Get almost, almost anything’ campaign is about some things that Uber Eats cannot deliver, and this is demonstrated in the latest ad campaign by Jason Alexander.
The ad starts with Alexander unable to make people laugh at a dinner party. He then turns to Uber Eats to order ‘canned laughter’. Alexander’s problems seem to be solved, but it then becomes clear that there are some situations where laughter is less than ideal – unexpected, hilarious consequences.
The Bye Bye Birdie (1995) actor says there’s always been a special part in his heart for comedy and the iconic tropes of television of yesteryear. “Working with Uber Eats in a way that was a self-deprecating homage to these elements and why they perhaps don’t hold today was genuinely great fun.”
Channa Goonasekara, Brand Lead at Uber ANZ, said the campaign would not have worked with anyone else in the world. “We were over the moon to be able to partner with Jason on this new iteration of our brand platform. His comedic calamity is instantly recognizable and his performance is brilliantly nostalgic as it builds throughout the hero brand film.”
Goonasekara believes Jason was the perfect custodian to build on the work of Kendall and Kris Jenner, Nicola Coughlan, and Tom Felton to remind Aussies and Kiwis that they can get almost, almost anything on Uber Eats.
James Sexton, Creative Director Special, said it was great to work with director Mark Molloy and Jason. “It’s not only a fun brand statement, but feels like a reward for his fans.” Harry Neville-Towle, Creative Director Special, added that Jason Alexander’s life being ruined by canned laughter feels like a great continuation of Uber Eats’ now well-known self-deprecating tone and open admissions that they don’t deliver everything.”
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