Heartthrob Vijay Deverakonda confidently strides amidst a blazing inferno in Wild Stone CODE TVC. The hot flames reflect the inner drive and indomitable spirit that CODE perfumes embody. This commercial is set to premiere during the 2023 ICC World Test Championship.
Ankit Daga, Head of Business Development at McNROE Consumer Products Pvt Ltd, said they drew inspiration from the elements that shape their very being. “The collection consists of three perfumes – Pyro, Terra, and Acqua. Each fragrance carries a distinct charm, inviting consumers to embrace a personal expression, and celebrate their individuality through an immersive sensory experience.”
The Liger actor described his collaboration with Wild Stone as thrilling. “It truly embodies the fiery passion that burns within every man. The remarkable dedication and commitment that CODE brings to delivering exceptional grooming experiences perfectly resonate with my personal belief in the significance of self-care. Our collaboration aims to empower men, encourage them to embrace their individual style, and feel their absolute best.”
The ad captures the essence of CODE’s fragrance collection via the charismatic Vijay Deverakonda. Set in a mystical palace, Vijay walks confidently amidst a blazing inferno, symbolizing the fiery passion and unwavering determination that define a true gentleman. It epitomizes a man embracing his inner power, and harnessing his passionate energy.
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