Crunchyroll, which was formerly known as Funimation, has introduced a new brand identity in time for the 2024 San Diego Comic-Con that starts on July 25. The rebranding of Crunchyroll emphasizes the joy that anime brings to fans across the world. The new look is focused on the ethos of fun and celebration.
The brand update features a modernized logo with a balanced eye symbol and revamped watermark and a new font set called Crunchyroll Atyp, which blends classic and modern elements for improved readability. It also includes a vibrant color system (orange, black, white, and taupe), and the new glyph system that’s made up of over 139 anime and manga-inspired characters, giving the brand its depth and personality. The rebranding also gave Crunchyroll its new sound.
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Rahul Purini, President of Crunchyroll, said they wanted to evolve the Crunchyroll brand as the number of anime-curious people approaches the one billion mark. “We wanted to evolve the Crunchyroll brand to appeal to a growing diversity of global fans without losing the core essence of what fans have loved about Crunchyroll along the way,” he explained. “We believe this new brand evolution will encourage and welcome many anime fans to deepen their love for years to come.”
Gita Rebbapragada, Chief Operating Officer of Crunchyroll, said a lot of attention to detail and meaning was embedded into the unique elements of their updated look. She highlighted that their teams live and breathe anime. “We wanted to pour that passion into designing a brand that is purposely fit for legions of fans around the world – giving them space to deepen their love and further their emotional connection.”
The rebranding follows the continued success of the Crunchyroll streaming service, wherein fans can watch 45 – 60 new series every season.
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