Chatime, global bubble tea and beverage brand, has undergone an overhaul and now boasts an updated logo and tagline, as well as new menu choices. The brand refresh reflects Chatime’s commitment to fostering inclusivity and creativity. It aims to capture the vibrant, youthful spirit of Chatime.
The rebranding solidifies Chatime’s relevance and permanence across international markets and capitalizes on the increasing demand for its products in key markets such as Indonesia, the Philippines, Australia, Canada, the UK, Ireland, UAE and Mauritius. Moreover, the bubble tea brand has expanded to Thailand and India.
Henry Wang, chairman of Chatime, says Chatime gives people a reason to come together and celebrate all the moments, big and small, that matter to them. “Our updated brand is designed to catch consumers’ attention and inspire curiosity and excitement to reward yourself with a cup of joy.”
Teresa Wang, co-founder of Chatime, says Chatime’s new brand reinforces their commitment to delivering an inclusive customer experience in every cup. “We embrace our customers’ choices and create an atmosphere of community where they can express themselves freely, boldly, and confidently. Our beverages offer value and serve many purposes for today’s consumer, whether they are looking for a moment to rest for their mental health, a social outlet for spending time with loved ones, or simply a means to recharge for the day ahead. We’re here to support our customers with cups of joy.”
The rebrand includes modernized packaging and new store designs to engage and captivate customers on an emotional level, forge deeper connections, and deliver fun and flavorful experiences.
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