Galadari Brothers, one of the leading businesses in the UAE, has introduced a new brand identity and vision which reflect its current and future aspirations. Galadari Brothers has a foothold in industries, including heavy equipment, motors, engineering, media, food & beverage, travel & tourism, real estate, sports, facilities management, and contracting, among others. It is also closely associated with globally renowned companies like Dunkin’, Baskin Robbins, Kawasaki, JCB, and Halla Shawarma, etc.
Its rebranding emphasizes the company’s commitment to further diversify its successful business model. The brand transformation places the spotlight on the single-letter logo ‘G’, which symbolizes Galadari’s forward-thinking approach and dedication to delivering lasting value to its growing customer base. The’G’ exemplifies Galadari’s inclusive family ethos, community spirit, values, and aspirations as it steps into a new era.
Mohammed Galadari, co-chairman and Group CEO, said the rebranding marks the beginning of a new era. “An era that reflects our resilience, our commitment to excellence, and our collective pursuit of innovation, with our vision bigger and broader than it’s ever been,” he said. “Our new identity presents an opportunity for us to exceed expectations, transform industries, and solidify Galadari’s position as a global pioneer and a leader.”
Armand Andrea, Group chief marketing officer, highlighted the company’s remarkable journey of growth and innovation. “Since day one, Galadari Brothers has pioneered growth. It is a leading conglomerate withe a global footprint, millions of customers, and thousands of employees from over 50 different nationalities,” he said. “Over the years, Galadari has achieved some incredible milestones, including opening over 1200 Baskin Robbins stores globally, over 50 years of valued partnership with Mazda, 8 billion people reached by Khaleej Times since 1978, and a whopping 70 million customers yearly, and growing.”
Andrea added that they are celebrating a momentous occasion with the launch of the revamped Galadari brand. “I’m so excited to have played a pivotal role in this project, which is the first Galadari rebranding in over 40 years. It’s an honor to be part of such a milestone transformation.”
Elaborating on the rebrand, the executive shared that every aspect, from the logo to the website, commitments, communication strategy, visual identity and brand positioning, have been updated to reflect the unified identity and commitment to delivering exceptional experiences. “This transformation marks the beginning of a new chapter in Galadari’s journey towards greater heights.”
Since its establishment in 1960, Galadari has garnered recognition across the world for being reliable, approachable, and vibrant. The company’s success can be seen in Khaleej Times – UAE’s first English-language newspaper and media outlet.
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