GHTK (Giao Hang Tiet Kiem), Vietnam’s biggest logistics and delivery company, has embarked on a rebranding journey to keep up with the changing market needs. GHTK, backed by over 30,000 shippers and a milestone of 1 billion successful deliveries, underscores its mission to empower small-business owners.
It aims to solidify its commitment to facilitating the success of entrepreneurs and retailers in the dynamic landscape of logistics and beyond. GHTK partnered with M-N Associates, a creative agency, for the rebranding. The company’s strategy, message, and vision were refreshed. The rebranding strategy places GHTK as a true partner for retailers. It also reflects its dedication to boosting the support the company offers to entrepreneurs and businesses.
The abbreviation ‘GHTK’ is much friendlier, recognizable, and faster. It streamlined the company’s identity. Moreover, this allowed the company to seamlessly introduce and market a variety of services like GHTK Express and GHTK Ads, bringing about instant brand recognition. This also simplified communications and enhanced GHTK’s image. GHTK says the new messaging positioned the company as a comprehensive logistics solutions provider. The rebranding emphasizes GHTK’s commitment to the Vietnamese market and celebrates national pride and the company’s drive for industry leadership.
Let’s look at GHTK’s new logotype. The new face icon is a close-up view of the shipper’s mascot from the old logo Its infused with more personality and features a Confident Smile. The new logo resonates with shippers and users, capturing the essence of GHTK’s reliability and speed. It embodies the joy and assurance accompanying each delivery.
Furthermore, the icon strengthens brand recognition across various digital applications. It captures the energetic flow and motion present in Vietnam’s busy streets. Overall, the new visual identity integrates GHTK’s dynamics seamlessly. GHTK has also adopted the rebranding to its uniforms, and fleet of bikes and trucks.
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