Jumeirah Hotels & Resorts, which was established in 1997, has rebranded to Jumeirah and redesigned its logo. It has renamed some of its hotels, including the Burj Al Arab Jumeirah which is now called Jumeirah Burj Al Arab, and Jumeirah Mina A’Salam is now Jumeirah Mina Al Salam.
Thomas Meier, Chief Operating Officer and Interim Chief Executive Officer at Jumeirah, says they are looking to the future of their brand and business with the same pioneering spirit and a robust strategy that will enable the next stage of sustainable growth for Jumeirah. “Refining our visual identity and enhancing our guest experience is the first step on a journey of regional and international expansion, that will captivate the most discerning of traveler.”
Michael Grieve, Chief Brand Officer for Jumeirah, said Jumeirah’s brand story is born from a rich heritage of hospitality, originating from a time when travelers to the region were offered shelter and the opportunity to share ideas, knowledge and wisdom. “That spirit of warm and generous hospitality and strong sense of community shapes what the Jumeirah brand is today.”
The rebranding reflects the Jumeirah Group’s accelerated growth strategy. It signifies a new chapter marked by innovation, and commitment to delivering unparalleled guest experiences.
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