In the world of foaming hand wash bottles, excessive water content often weighs down products and contributes to wasteful shipping practices. Neat, a sustainable hand and home care brand, has taken a bold step towards a more circular and eco-friendly model. They have recently undergoes a rebrand, inspired by customer feedback and designed to enhance functionality, brand recognition, and sustainability across their product range.
The Inspiration Behind Neat’s Brand Refresh
Neat’s co-founder Ryan McSorley, along with head of brand and marketing Lucie Clark, Dana Coleman, and Carina Dicks, led the in-house rebranding efforts. Their goal was to create a more functional and bold system that resonates with customers. The agency TooGallus assisted with the packaging renders, while the overall design process was driven by customer insights.
The centerpiece of Neat’s brand refresh is a new packaging system that embraces sustainability. The brand has replaced virgin aluminum with 100% recycled aluminum bottles, reducing the need for new materials. Additionally, an FSC-certified board has been implemented, further reducing the environmental impact of the packaging.
Enhanced Legibility and Contemporary Appeal
Previously, Neat’s packaging had a scientific aesthetic, featuring white bottles with dot patterns and vertically-oriented text. The brand refresh eliminates these design elements, opting for a clean and crisp white bottle that enhances text legibility. The size of the silicon bottom has also been reduced, minimizing waste and unnecessary materials.
Concentrated Refill Packs for Reduced Waste
Neat’s products now come in concentrated refill packs, promoting sustainability and reducing plastic waste. Consumers are encouraged to add water to the cleaning concentrate at home, eliminating the need for excess product shipments and single-use plastic bottles. By the end of September 2023, Neat projects to save 75 tons of single-use plastic and 416,000 liters of water from transportation through these refills.
Neat’s bolder and eco-friendly brand refresh signifies their commitment to sustainable practices in the hand and home care industry. With a contemporary aesthetic and improved legibility, the refreshed packaging ensures quick brand recognition for customers. By embracing concentrated refill packs and using recycled aluminum bottles, Neat is actively reducing plastic waste and promoting a more eco-friendly future.