Nesquik, in collaboration with FutureBrand, is set to transform into a modern brand identity, with its much adored mascot, Quicky, reimagined for a digital future. This will boost brand relevancy and bring about growth into new consumer segments.
FutureBrand, by focusing on purpose and relevance, has created a brand world which will prime NESQUIK for future product innovation and communication, whilst retaining existing consumers. NESQUIK became a household name with Quicky being loved by generations of parents and children alike.
But consumer priorities shifted, giving the brand to reposition its purpose and role. This is where FutureBrand came in. The global brand transformation company re-energized NESQUIK in line with a new family landscape and evolving roles in the family, positioning Quicky as an ally to parents with an active voice in important topics, such as nutritious diet, active lifestyle, sustainable habits and positive thinking.
FutureBrand went through various computer animation films and the gaming industry to bring out contemporary relevance and real longevity. The much-loved rabbit Quicky in digital-first and motion-led feels as familiar as ever, and retains its buoyant sense of fun. Moreover, FutureBrand created a new brand expression and a wider brand world in which Quicky exists. It speaks to the wide range of consumers who engage with the brand; enriching Quicky’s World at every turn. The rebranding enables NESQUIK to move forward as a truly digital-first brand that can speak more authentically to the growing teen market.
